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Commercial Videographer Costs: How Much to Hire a Videographer for a Commercial in New York in 2024?

Videography is really changing the game in how brands tell their stories. It’s not just about words anymore. It’s about bringing those words to life with visuals that attract the target audience.

When you’re thinking about getting your brand’s story out there, videography is like your secret weapon. It lets you paint your brand’s personality and connect with people on a different level. In this blog, we’re going to look into what you should look for when hiring a videographer for your commercial and give you a sound idea of what commercial videographer costs in New York. Let’s get into it! or let’s find out! The Role of Commercial Videography Services in Marketing

Videography in New York

Since companies in the city compete to be the best, it’s critical to use videography to their advantage. Let’s look at some key points that highlight the importance of videography in creating compelling brand stories.

  • Visual Engagement:

According to recent studies, consumers are 64-85% more likely to purchase after watching a product video. Videography’s ability to engage audiences through visual storytelling significantly influences purchasing decisions.

  • Social Media Amplification:

In the digital age, social media is a powerful platform for brand visibility. Videos on social channels receive 1200% more shares than text and image content combined, emphasizing the need for impactful videography in a brand’s social media strategy.

  • Brand Recall:

Statistics reveal that 80% of consumers remember a video ad they viewed in the past 30 days. Videography’s immersive nature enhances brand recall, making it a potent tool for creating lasting impressions in the minds of consumers.

  • Mobile Dominance:

With mobile usage on the rise, videos optimized for mobile viewing gain traction. Reports indicate that 92% of mobile video consumers share videos with others, showcasing the potential reach and impact of videography in the mobile-centric landscape.

  • SEO Benefits:

Websites featuring videos are 53 times more likely to rank on the first page of Google search results. Videography not only captivates audiences but also boosts a brand’s online visibility, contributing to enhanced SEO performance.

Why Videography is Essential for Your Brand’s Success

Before moving forward to the cost and detailing, understand why videography is needed for your brand’s success.

Videography has become a vital marketing tool for brands in a competitive marketplace where consumers have shorter attention spans than ever before. Did you know that 85% of consumers are more likely to purchase after watching a product video? Video content is an effective medium for telling your brand’s story and making an impression on viewers because it engages and resonates with them. Using videography in your brand strategy is essential to remaining relevant and drawing in your target audience in an era where visual communication is king.

Factors Influencing Commercial Videography Costs:

Commercial videography NYC is becoming an increasingly powerful medium for businesses to engage audiences and communicate their messages in the dynamic world of visual storytelling. A staggering 63% of businesses use video as a major component of their marketing strategies, according to recent industry reports that show the surge in demand for professional videography services.

Businesses are realizing the value of high-quality visual content, so it’s critical to comprehend the variables that affect commercial videography costs.

  • Scope of Work:

The complexity and extent of the project significantly impact the overall cost. Determine whether you need a simple promotional video, a comprehensive marketing campaign, or a series of videos.

  • Video Duration and Complexity:

Longer videos or those requiring intricate editing, special effects, and multiple shooting locations tend to cost more. Profound Images NYC likely offers different packages based on video length and complexity.

  • Equipment and Technology:

High-quality videography requires top-notch equipment and technology. The use of advanced cameras, lighting, and editing software contributes to the overall cost. Profound Images NYC, as a professional service provider, invests in cutting-edge technology.

  • Crew Size:

The number of professionals involved in the project, such as camera operators, sound technicians, and editors, will influence the cost. Larger crews are generally required for more extensive projects.

  • Travel and Location:

If the project involves shooting in multiple locations or requires the team to travel, additional costs may be incurred. Profound Images NYC may have specific rates for travel and location-based shoots.

  • Post-Production Editing:

The time and effort spent on editing and post-production work contribute significantly to the overall commercial videography cost. More intricate editing, color grading, and sound design will increase the final price. Not sure about these terms? Here we break it for you:

  • Intricate Editing

The skill of editing involves picking and placing video clips to tell a coherent and captivating tale. More time and experience in the editing room are needed for projects that are more complicated and have more scenes, transitions, and effects. In order to ensure a compelling narrative, intricate editing requires not only advanced software skills but also creative finesse.

  • Color Coding

The process of enhancing or changing a video’s colors to create a particular visual tone or mood is known as color grading. A strong sense of color theory and an acute eye for detail are needed for this painstaking task. Extensive color grading projects, such as those that match a brand’s visual identity or elicit a specific emotion, frequently result in additional costs.

  • Special Graphics and Effects

To improve the visual appeal of certain commercial projects, special effects, animations, or original graphics might be needed. Whether it’s incorporating visual effects for a futuristic feel or adding motion graphics to highlight important information, these elements require specific knowledge and time, which raises the post-production cost overall.

  • Timeline for Editing

Costs are also influenced by the post-production turnaround time. Rush fees may apply to urgent projects requiring expedited editing, as they are a reflection of the extra time and resources needed to meet deadlines.

  • Usage Rights and Licensing:

Consider whether you require exclusive usage rights for the video. Profound Images NYC has options for different licensing agreements, affecting the final cost.

  • Delivery Timeframe:

Urgent projects may incur rush fees. Planning well in advance can help avoid additional costs associated with tight deadlines.

Pricing Models and Packages – Commercial Videography Cost

Profound Images NYC offers various pricing models and packages tailored to different client needs. Here we give a glimpse so you can understand better how pricing works:

Package Customization

The versatility of Profound Images NYC’s pricing models allows clients to choose packages based on their specific needs. Whether it’s a concise promotional video or a comprehensive marketing campaign, our clients can expect to find options that align with the scale and goals of their project.

Additional Services and Add-Ons

Profound Images NYC offers additional services or add-ons that clients can integrate into their chosen package. This could include advanced editing features, extended shooting hours, or specialized equipment, allowing clients to tailor the services to meet their unique project requirements.

Hourly Rates or Fixed Pricing

The pricing structure may include options for both hourly rates and fixed pricing, providing flexibility for different project types. Hourly rates might be suitable for smaller-scale projects, while fixed pricing could be advantageous for more extensive and complex productions.

Licensing Agreements

Profound Images NYC outlines the licensing agreements associated with each package. Understanding the terms of use, including exclusivity and duration, is crucial for clients to ensure that the videography aligns with their intended marketing strategy and timeline.

Quote Request

Our website offers an easy way for clients to request quotes for their projects. By choosing this option, clients can share the specifics of their projects with us. This method ensures we grasp the client’s vision and needs, allowing us to create a package that closely matches their expectations.

Make a Bold Visual Impact with Profound Images NYC

Businesses using video content grow their revenue 49% faster than those that don’t. With our commitment to delivering impactful visual stories and a proven track record, we bring your brand to life through compelling videography.

Choose Profound Images NYC for that perfect blend of creative flair and honest, personalized service. We’re all about delivering stunning visuals while keeping things flexible and clear for you. You can count on us to listen closely and make sure you get exactly what your project needs.

Tailor your package, look into extra services, and take advantage of our experience to make your commercial video production project stand out. Put your trust in Profound Images NYC for a transparent, cooperative process that realizes your vision. Get in touch with us right now to start a visual journey that engages and speaks to your target audience.


In one line, if we have to answer why should you pick us? Because at Profound Images NYC, we transform your ideas into compelling visual narratives.